STAFF at Coles stores in Grafton are taking part in a nationwide Daffodil Day campaign aimed at reaching $18 million for cancer research.
Grafton Mall store manager Frank McDermott said his store had taken delivery of thousands of the signature yellow blooms, which store customers could buy.
"We're aiming to raise around $3000 today, which is Daffodil Day," he said.
"We've already begun the campaign and have $800 in the kitty already."
Cancer Council's Daffodil Day is one of Australia's best known fundraising events, a council spokesperson said.
It's vital for raising funds to help support Cancer Council's research, prevention and support services for patients and their families.
The Cancer Council's vision is to minimise the threat of cancer for people in Australia, through successful prevention, best treatment and support.