Community

Dettol tops leader board as most trusted brand

CADBURY has lost its long-held mantle as Australia's most trusted chocolate, with Lindt topping the confectionery category in the annual poll of Australia's Most Trusted Brands.

And of all the names, products and services that fight for our attention, Dettol is the one we believe in above all others.

Hills Hoist, meantime, has maintained its title as Australia's most 'iconic brand' (edging out Arnott's and SPC), while Guide Dogs is the nation's most trusted charity (coming in ahead of the RSPCA and Red Cross).

As part of its annual Trust series, the latest Australian Reader's Digest reveals the brands and companies that have won the crucial battle - sometimes across generations - to build a name and a product we believe in. 

Australia's Top Ten Trusted Brands

  • Dettol
  • Dulux
  • Colgate
  • Band-Aid
  • Dyson
  • Parker Pens
  • Panadol
  • Sony
  • Twinings
  • Lipton

Topics:  brands, business, readers digest, trust




Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

'I apologise every day that I am not the person he married'

My battle with postnatal depression...

'My husband lasted 6 weeks as a stay at home dad'

APN Hey Mummy Feature for online - stock images. Katie Dykes being interviewed for the webisodes. Photo Marc Stapelberg / The Northern Star

FROM the outside, being a stay at home mum looks like a breeze.

THE EXPERT: Stop judging working mothers

SUPER MUMS: Being a working mums comes down to perfecting time management.

"WORKING for money is all right; so is working because you want to.”

Health and nutrition with kids - how do you balance it?

HOW important is health and nutrition in your household?

Smack or no smack - where do you stand?

THE debate is reignited - is smacking acceptable?

Technology and kids: Do you ever cut their wi-fi?

Check out our new video series featuring mums having a chat

Councillors vote down a pay rise, but not without a fight

Councillors Andrew Baker, left and Jason Kingsley disagreed over pay increases for councillors.

Councillors vote to knock back a pay rise for next financial year.

OPINION: Democratic right to get exactly what we deserve

Australian Prime Minister Malcolm Turnbull and Australian Opposition Leader Bill Shorten are nearing the end of one of the longest campaign’s in Australian political history but it’s hardly a memorable one.

Don't blame politicians and media; it's all our own doing

4 myths locals get wrong about the Clarence Valley

The crowd at Market Square on Jacaranda Thursday.Photo Adam Hourigan / The Daily Examiner

So you think you know the Clarence Valley?

Latest deals and offers

Dash Cam of Slip in Snow

Even light snow can be hazardous.

Dash cam shows how easy it is to lose control in even light snow.

Chaos outside Istanbul Airport

Turkish police block the road after an suicide bomb attack at Ataturk Airport in Istanbul, Turkey, 28 June 2016. At least 10 people were killed in two separate explosions that hit Ataturk Airport.

Distress as cars escape Istanbul airport after bombing.

Barnaby Joyce DEX exclusive Pt 14: Hogan's pitch

Kevin Hogan opens Oaks Oval in Lismore.

Kevin Hogan makes his pitch for reelection to the seat of Page

PROPERTY BOOM: Coast prices set to skyrocket

Like other areas in south-east Queensland, the Sunshine Coast is at the start of the upturn on the property clock.

Values predicted to rise 25-33%

DIY: How to build a backyard fire pit

DIY stars and Weekend magazine columnists Ayden and Jess Hogan.

Would you build this for your backyard?