Future at stake for Nine's proud but crumbling dynasty

As the bankers circle, Nine's fate now becomes the fate of many: its sports stakeholders - though sources say the NRL is insulated against any outcome - its programming output deals with the US and its blue-chip programs, such as The Voice.
As the bankers circle, Nine's fate now becomes the fate of many: its sports stakeholders - though sources say the NRL is insulated against any outcome - its programming output deals with the US and its blue-chip programs, such as The Voice.

FOR 56 years the Nine Network has been a force to be reckoned with. Today, it sits on the brink of collapse, threatened with the possibility of a financial coup de grace that will put it in the hands of the banks.

At stake is a $1 billion contract for NRL rights, a $500 million deal with the US studio Warner Bros and the future of Nine's $300 million cricket rights deal, which expires next March.

More importantly to Nine, whose power was built in a dynastic age when the Packers ruled it like a fiefdom, is something bankers cannot put a price on: pride.

Nine's supremacy in ratings terms was built on the unflinching belief that it alone was born to be the best. As its ratings dissipated against Seven, Nine's sense of self-belief has proven indestructible, even if it has been delusional at times.

As the bankers circle, Nine's fate now becomes the fate of many: its sports stakeholders - though sources say the NRL is insulated against any outcome - its programming output deals with the US and its blue-chip programs, such as The Voice.

Read more at Brisbanetimes.com.au
 

Topics:  channel nine, david gyngell, nine, nrl, seven, the voice



Local Real Estate

Featured Real Estate
D.I.Y. OR INSTALLED HOME... $9500.00 From
Mobile Home Fully self contained granny flat or mod homes.  D.I.Y $9.5k or $12.5K ...
Great 2 Bedroom... $260 per week
Unit 2 1 1
Refreshed and... Leased
House 3 1 1

Featured Jobs

Clarence Valley jobs listed daily

Featured Jobs
Registered Nurse Mareeba Part Time
GIS ANALYST Ballina Full Time
DISABILITY WORKER Grafton Full Time
RANGER $109655.00
Ranger Grafton Ranger Grade 1/2 Ongoing Full-time Vacancy Ref: OEH 183-14 Total ...


Local Partners

LATEST DEALS AND OFFERS

View today's ePaper!

Read the digital edition
Learn More

Your Chance to Win!

Win a Family Beachside Escape...
Learn More

Cars For Sale

Find cars for sale online now.
Learn More

Subscription Sale

Subscribe now for $1 for 14 days.
Learn More

Local Profile

Stay Connected

Get the news as it happens, in your inbox

You can change the newsletters you are subscribed to when you edit your profile

Edit Profile


Special Offers

Latest deals and offers

Horoscopes

Cancer

Your partner may be feeling that your career directives have temporarily pulled you away from the relationship.  You may have limited time...

read more

Marketplace

Special Offers & Promotions

Compare & Save