Business

Future at stake for Nine's proud but crumbling dynasty

As the bankers circle, Nine's fate now becomes the fate of many: its sports stakeholders - though sources say the NRL is insulated against any outcome - its programming output deals with the US and its blue-chip programs, such as The Voice.
As the bankers circle, Nine's fate now becomes the fate of many: its sports stakeholders - though sources say the NRL is insulated against any outcome - its programming output deals with the US and its blue-chip programs, such as The Voice.

FOR 56 years the Nine Network has been a force to be reckoned with. Today, it sits on the brink of collapse, threatened with the possibility of a financial coup de grace that will put it in the hands of the banks.

At stake is a $1 billion contract for NRL rights, a $500 million deal with the US studio Warner Bros and the future of Nine's $300 million cricket rights deal, which expires next March.

More importantly to Nine, whose power was built in a dynastic age when the Packers ruled it like a fiefdom, is something bankers cannot put a price on: pride.

Nine's supremacy in ratings terms was built on the unflinching belief that it alone was born to be the best. As its ratings dissipated against Seven, Nine's sense of self-belief has proven indestructible, even if it has been delusional at times.

As the bankers circle, Nine's fate now becomes the fate of many: its sports stakeholders - though sources say the NRL is insulated against any outcome - its programming output deals with the US and its blue-chip programs, such as The Voice.

Read more at Brisbanetimes.com.au
 

Topics:  channel nine, david gyngell, nine, nrl, seven, the voice




Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Grafton schools rally behind Gonski funding

Staff from Grafton Public and High School, Westlawn Public School and Induna School joined community members at Grafton Public School to hear the President of the Australian Education Union Correna Haythrope talk about Gonski.

The Gonski billboard visited Grafton schools and teachers.

Seven kilos of cannabis, 450 plants found on Lawrence farms

Farmer and his neighbour sentenced for drug cultivation

OUR SAY: Pyne’s low-speed ambition a short-sighted vision

Australian Minister for Industry Christopher Pyne reacts during House of Representatives Question Time at Parliament House in Canberra, Thursday, May 5, 2016. (AAP Image/Sam Mooy) NO ARCHIVING

Federal Innovation Minister tells us we don't need high speed NBN

Latest deals and offers

Men's Shed possum boxes

(back l-r) David Abrahams, Frank heppell, Warren Moss, Kevin Wtkins and (front) Darcy Knight with some of the possum boxes the Grafton Men's Shed are making for the new highway construction.

Grafton Men's Shed members have made 65 possum boxes for Eco Logical Australia to...

Schools rally behind Gonski

Staff from Grafton Public and High School, Westlawn Public School and Induna School joined community members at Grafton Public School to hear from the President of the Australian Education Union Correna Haythrope talk about Gonski.

Teachers, principals and community members met at Grafton Public School this...

How to peel a potato fast

There is a fast way to peel potatoes.

You've been doing it wrong all this time.

Perfect time to invest in Northern Rivers property

The Northern Rivers rental market is tighter than Sydney making it the perfect time for investors to get better returns out of property than superannuation or banks deposits.

Low interest rates and tight rental market are prime time to invest