News

Designs on Victoria's Secret revealed and Smokin' Hot

Grafton models Lou Bloomer, Jack Foulstone and Eleni Hayman walk the streets promoting Smokin' Hot underwear. Photo: Debrah Novak
Grafton models Lou Bloomer, Jack Foulstone and Eleni Hayman walk the streets promoting Smokin' Hot underwear. Photo: Debrah Novak

TIM Ellem, owner of More4Men, may have copped some stick about employing young models to parade his new underwear range around the Grafton CBD on Saturday, but the Prince St trader wasn't going to be dictated to by conventions.

"The way I look at it, this is no different to a girl in the streets of Yamba in her bikini," Mr Ellem said.

He joined forced with Hope Chest owner Carmel Sanne for the promotion of the shops' new range of underwear, Smokin' Hot.

"It certainly got people talking," he said.

"And even though it wasn't about lifting sales on Saturday - it was more about awareness - sales were good."

Mr Ellem said the Smokin' Hot range was designed in the Lismore garage of former coal miner Mick Ikin.

Mr Ikin, who has now moved to bigger premises at Tweed Heads, says on the Smokin' Hot website that he started the business while living with five women and observing a washing line filled with bras and briefs.

"I thought to myself, there's got to be something in this underwear business," he said.

"What started as a joke to cover the backsides of my family planted a seed that over the next year grew into a business."

Mr Ikin said his men's range draws upon his background in the mines.

"We know that Smokin'Hot has been worn by underground miners for two and half years and they're still going," he said.

Mr Ikin has thrown future designs out to his customers - promising $250 and naming honours to designs used.

Topics:  underwear



FALSE START: Wet weather delays depot asbestos removal

A truck which has delivered road fill to the site leaves to get a new load.

Estimated costs $2.5 million to remove contaminated waste

Maclean business to close its doors after 14 years

THE END: Cheryl Kneller - closing down Big River Bait and Tackle in Maclean.

The one question people have asked Cheryl and Paul Kneller is 'why?'

Bringing Christmas cheer to those who need it most

MAKING A DIFFERENCE: Brothers Cricket Club president Tim Kinanne, CRANES community support programs lifestyle coordinator families Michelle Allen, St Josephs Cowper business development manager Duncan McKimm with greyhound Johnno, St Josephs Cowper foster care coordinator Tonia FitzCosta with greyhound Cindy, CRANES operations director John Lysaught and Brothers Cricket Club secretary Durand Hartz at Grafton Greyhound Racing Club..

It's not too late to donate to the present drive at the dogs

Local Partners

Bringing Christmas cheer to those who need it most

A STACK of presents is rapidly building up under the Christmas tree at Grafton Greyhound Racing Club.


Community tackling ways to slow the suicide rate

Draft plan to reverse horrific suicide rate in the region

Tribute to remember rowing club legend

Greg Thompson at the 1991 Australian Masters. Greg also became Grafton Rowing Club President in the early 1990s.

The annual Head of the Clarence River Regatta is this weekend

Workshop to tackle Clarence Valley's suicide rate

A workshop to tackle the mental health issues around the Clarence Valley's tragic suicide figures will be held next Monday in the GDSC.

Health authorities seek community help to tackle suicide rate.

ABC's Fresh Blood graduates are a Skit Box full of laughs

Sarah Bishop, Greta Lee Jackson and Adele Vuko in a scene from the TV series Wham Bam Thank You Ma'am.

ALL-female comedy trio hitting the mark with new sketch show.

Twice as nice for Grace at Dolphin awards

Grace Hickey receives one of her two Dolphin awards at the ceremony at the Ballina RSL

Maclean singer takes out Youth and Female Vocal categories

Kim Kardashian West said to be looking for a divorce

Kim Kardashian West is looking to file for divorce from her husband

HBO announces which show will replace Game of Thrones

Diana Rigg, Natalie Dormer, and Hannah Waddingham in a scene from Game of Thrones.

Game of Thrones is definitely not coming back next April

Adele's Carpool Karaoke biggest viral hit on YouTube in 2016

The video has already attracted more than 135 million views

What's on the big screen this week

TJ Miller and Jason Bateman in a scene from the movie Office Christmas Party.

A COMEDY about a rowdy office Christmas party hits cinemas today.

INSIDE STORY: The highlights of your $150 million CBD

GRAND PLAN: The highlights of the Ipswich CBD redevelopment and where they will be located.

Work on city heart's radical transformation to begin next year

VOTE IN OUR POLL: Sand mine opponents face serious dilemma

Public meeting for the proposed sand mine at Maroochydore last week.

Coast MP calls on Minister to stop KRA proposal with stroke of a pen

Developer's grand new multi-million dollar estate

NEW ESTATE: This is the only plan revealed by the property developer's new Billabongs Estate in Agnes Water.

DEVELOPER given the go ahead for a massive estate with 149 homes.

Banks reclaim Gladstone homes as job losses bite

LONG FALL: Property experts Heron Todd say, based on key market indicators, Gladstone is still travelling to the bottom of the market, with property prices set to get cheaper.

Property valuers say Gladstone housing market hasn't hit the bottom

The million dollar property to test Mackay's market

This Victoria St building will go to auction Tuesday and investors will be watching closely to see how much it sells for.

'High profile architect designed CBD asset' goes to auction

Ready to SELL your property?

Post Your Ad Here!