Sport

The man behind Lance's plan to come clean on drugs scandal

Oprah Winfrey (R) speaks with Lance Armstrong during an interview regarding the controversy surrounding his cycling career on January 14, 2013 in Austin, Texas. Oprah's exclusive interview, 'Oprah and Lance Armstrong: The Worldwide Exclusive', has expanded to air as a two-night event on OWN.
Oprah Winfrey (R) speaks with Lance Armstrong during an interview regarding the controversy surrounding his cycling career on January 14, 2013 in Austin, Texas. Oprah's exclusive interview, 'Oprah and Lance Armstrong: The Worldwide Exclusive', has expanded to air as a two-night event on OWN. George Burns - Oprah Winfrey Network / Getty Images

DISGRACED cyclist Lance Armstrong is on a contrition tour every bit as emotionally gruelling as the seven he won in France.

On Monday, in an interview with Oprah Winfrey to be broadcast tonight in the US, he is said to have confessed in broad terms to the doping charges of which he was accused by the US Anti-Doping Agency (Usada) last year.

This round of self-flagellation is believed to be the beginnings of a "years-long" strategy to publicly rehabilitate Armstrong, an attempt to salvage both his own brand and that of LiveStrong, his cancer charity.

Winfrey has revealed that the interview the world wanted was secured relatively easily, that Armstrong appeared ready to face the music.

The pair both have homes in Hawaii, and after an email exchange initiated by the TV star they met for lunch where she talked him into owning up.

The confession may help him to rebuild relationships with the cancer community, secure book deals and speaking engagements, even compete in the triathlons he now favours.

But it will also lead to legal difficulties: Armstrong faces potential lawsuits from his sometime-sponsors SCA Promotions, fellow ex-cyclist Floyd Landis and The Sunday Times, which is suing for the libel settlement of around $500,000 that it paid Armstrong in 2006.

The World Anti-Doping Agency has also stated that if he wants to compete again as an athlete, he must confess under oath.

The man behind Lance's plan is lawyer and public relations strategist Mark Fabiani, whose services Armstrong has retained since July 2010, when the US Food and Drug Administration (FDA) investigation into the Texan's doping first began.

Fabiani and his business partner Chris Lehane are known for tackling some of the world's trickiest reputation management challenges, and in 1996 were dubbed the "Masters of Disaster" by Newsweek, for their part in defending Bill and Hillary Clinton from the Whitewater and Monica Lewinsky scandals.

The pair worked on behalf of Goldman Sachs when the bank faced public fury over the sub-prime loan crisis and advised its executives as they were called to testify to Congress.

They represented Michael Moore as the film-maker navigated the controversies of his documentaries Fahrenheit 9/11 and Sicko.

They took on Sheikh Khalid bin Saqr al Qasimi as a client after he was deposed as the deputy ruler of Ras Al Khaimah, a minor Emirate, in 2003.

They crafted Al Gore's aggressive anti-Republican messaging when Gore ran against George W Bush for President in 2000.

And they massaged Madonna's image in relation to Kabbalah and her charity work in Africa.

The pair, having worked together in Washington, founded their firm Fabiani and Lehane in 2001 in California.

Fabiani has been described by the LA Weekly as "by far the least irritating and more gentlemanly of the team".

But when the firm represented the Alliance of Motion Picture and Television Producers as the film studios fought striking screenwriters in 2007 and 2008, the picketers gave them a less flattering nickname: "Fibs and Liars."

Speaking to the Financial Times during the Goldman Sachs furore last year, a source said Fabiani's strategy was to form a "counter-narrative" to deflect criticism.

"What has happened, has happened. You can't put the genie back in the bottle.People will evaluate you by how you handle the issue going forward, and that is why maintaining one's credibility is critical," the source said.

Usada's October 2012 report offered detailed testimony to support its claim that Armstrong led the "most sophisticated, professional and successful doping programme that sport has ever seen".

Fabiani and Armstrong seem to have finally decided the genie is well and truly out of the bottle.

Fabiani was brought up in Pennsylvania and went on to study at Harvard Law School.

During the 1980s and early 1990s, he was chief of staff to Los Angeles Mayor Tom Bradley and was at his side in 1991 in the aftermath of the Rodney King beating and the riots that followed.

He reportedly masterminded his boss's strategy in the subsequent showdown with the city's police department.

"I think he's calling about all of the shots," one council member said at the time.

He was also instrumental in the decision to suspend the city's police chief Daryl Gates after the attack, a decision Gates derided as the work of "a slick-haired… young kid" of unproven experience.

Despite his callow years Fabiani was a powerful force in Bradley's team, and his reputation was such that in 1996 he was appointed a White House special counsel to respond to the Whitewater affair.

In the end the Clintons were never prosecuted.

Armstrong may end up with a similar playbook, but whether Mark Fabiani's strategy will win the day again, only time will tell.

 

Topics:  cycling drugs editors picks lance armstrong lawyer oprah winfrey public relations sport tour de france tv



Hello? Hello?! Mobile outage left users offline for hours

Some customers were left on hold of up to 40 minutes.

Caroona evacuated after microwave fire

About 30 residents evacuated after unusual smell triggered alarm

"Eco-cretins" sabotage shark nets, risk swimmers' lives

A blacktip shark caught in a shark net at the end of last year.

Since 2015, there have been 22 shark attacks in New South Wales.

Local Partners

Book 'em, kiddo: Sale attracts bumper crowd

Whoever said books were passe would eat those words if they were at the Maclean Bowling Club on Saturday.


Artist program to link to gallery theme

VALUABLE STINT: Indigenous artist Karla Dickens at work in Grafton Regional Gallery's studio during her 2010 artist's residency.

Gallery encouraging indigenous artists to take up residency offer

See the historical heritage horses

OPEN DAY: Enjoy a day out learning or finding your next dream horse from the Guy Fawkes River National Park.

Guy Fawkes Heritage Horse Association Inc. open day.

7 things to do this weekend

The Maclean Rotary Book Sale is on this weekend and always attracts a big crowd of buyers.

Great places to spend some time

Fresh faces: NCIS gets a shake up with new cast members

The new cast of NCIS, from left, Rocky Carroll, Pauley Perrette, Sean Murray, David McCallum, Brian Dietzen, Wilmer Valderrama, Emily Wickersham, Mark Harmon, Duane Henry and Jennifer Esposito.

THREE new characters join naval drama for season 14.

First the Onesie, now an Xbox One S inflatable controller

Fancy an inflatable Xbox One S controller?

Inflatable controller 'perfect sidekick' for Australia Day party

Sarah Harris: Here’s what Amber Sherlock should’ve done

Studio 10 and Shark Tank presenter Sarah Harris.

STUDIO 10 host says Sherlock could’ve avoided the subsequent uproar.

Amber Heard 'smitten' with Elon Musk

Amber Heard

ACTRESS is reportedly excited about going public with new boyfriend

Garden piece wins people's choice gong

PEOPLE'S FAVOURITE: 2016 JADA finalist Jane Grealy with her drawing Maria's Garden From The Back, which proved the most popular with gallery visitors during the exhibition.

Gallery visitors have their say on artworks

New doco argues ‘OJ Simpson is innocent, and I can prove it’

O.J. Simpson

NEW documentary series claims to have found “missing evidence".

Historical home leaves family's hands after 75 years

SALE CONFIRMED: The Gympie Regional   Realty team which sold the Ramsey property are (back) Mel Gastigar, Dorothy Palmer and Margaret Cochrane, with (front) home seller Terri-Jayne Ramsey.

Ramsey family played a huge role in Gympie's growth.

Pat Rafter's $18m Coast home proves hot property

PAT'S PAD: The Sunshine Beach home of tennis ace Pat rafter is on the market for a record price.

"It's a record for our company and for the Sunshine Coast.''

INTERACTIVE MAP: Which Northern Rivers towns boomed in 2016?

BOOM TOWNS: While Ballina properties continued to attract top dollar in 2016, it was areas to the south that experienced price hikes, including Wardell, Evans Head and Woodburn.

Click on our map to find the median sale price in your town

Ready to SELL your property?

Post Your Ad Here!