Property

Russian interest in Australian real estate up 250%

A GLOBAL real estate sales organisation says more overseas interest is heading to Australian shores than ever before. 

Century 21 has witnessed a surge in visitors to its Australian website from the developing BRICS nations of Brazil, Russia, India, China and South Africa.

Data collected over an eight week period in May, June and July shows that BRICS nations accounted for half of the top ten sources of growth in online traffic when compared to the same period last year.

"I think it may come as a surprise to many people that while there is increasing online interest from China in Australian property, the top three sources of website traffic from overseas are the USA, UK and New Zealand," said Century 21 Australasia Chairman and Owner, Charles Tarbey.

"China placed eighth as a source of traffic to our Australian website and fourth in terms of growth in visitor numbers.

"I believe the key take-out here may be that there is interest in the Australian property market from all over the world - not only Asian buyers.

"That being said, it is clear from the data that developing nations are becoming increasingly interested in Australian property," said Charles Tarbey.

Website traffic from Russia expanded the most (252%) with traffic from Brazil growing by the second highest amount (104%).

Online visitors from the Philippines, China, Italy, Hong Kong, Thailand, South Africa, Indonesia and India rounded out the list of the top ten fastest growing sources of visitors to the Century 21 Australia website.

Topics:  property, real estate




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