GRAFTON'S Minimart turned 40 yesterday, having supplied the town's infants with knitwear and dolls since 1972.
Clarence Valley Mayor Richie Williamson was on hand to celebrate by sharing some of Val Wood's prize-winning fruitcake.
"The cake was bloody good; no wonder it's always been such a success," Cr Williamson said.
The celebration also marked the induction of three life members, Val Wood, Kelvin March and Ann March, all of whom have been involved with the Minimart since its inception.
"They're all marvels, absolute living legends," said Cr Williamson.
Proceeds from the Minimart are always donated to worthy charities, which in recent times have included the Westpac Lifesaver Rescue Helicopters, the Community Bus, palliative care facilities and cancer research.
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