SAMOA'S Aleipata region at the south coast of Upolu is emerging as the hottest new destination for the Treasured Islands of the South Pacific.
Samoan Prime Minister, the Hon Tuilaepa Sailele Malielagaoi says that he envisions Aleipata as the next big city rivaling the capital, Apia.
Developments are well on their way along this magnificent stretch of coastline on the south side of the island with plans of a new wharf and possibly an airport on the pipeline.
New resorts are popping up on scenic spots along the coast such as the 4.5 star Aga Reef Resort (set to open at the end of 2012) Saletoga Sands Resort and Spa (due to open early 2013) as well as a Warwick Hotel currently being built on the beautiful beach of Vavau and set to open also in 2013.
Established resorts are also upgrading facilities, most of exciting of all being the return of Coconut's Resort and Spa's overwater fales to Samoa. These rooms will offer a spectacular view of the Pacific and are set to be opened in time for the new year.
"The South Coast of Upolu is one of the many jewels of Samoa's crown," says Adele Leathan of Samoa Tourism Authority.
"Many people naturally gravitate to the nation's capital of Apia not realizing that the best beaches and waterfront resorts are found along south coast.
"Fales are placed here where the best views and beaches are found, and it is also where the iconic To Sua Trench is located.
"This side of the island also enjoys better weather than the north-east and is a splendid place to visit especially during the 'off season' when there are no trade winds."
For the latest holiday deals for Samoa and south coast accommodation, visit www.samoadirect.com.au.
Update your news preferences and get the latest news delivered to your inbox.