I Scream for a bright day

I Scream will donate $3 to charity for every customer who wears a bright shirt on February 24.

Emma Pritchard

POPULAR Prince St business I Scream undoubtedly has one of the most colourful work uniforms in the Valley.

And now owners Jeff and Robyn Smith are encouraging customers to follow their example and "brighten up" on February 24 in the name of charity.

Inspired by Bright Shirt Friday, a charitable event created by locals Scott Taylor, Ian Bernard and Nick Westman of the Office of Environment and Heritage, staff at I Scream are spreading the Hawaiian/Weird and wacky dress theme throughout the community of Grafton.

For every customer who comes into their store on Friday dressed in their wildest and most flamboyant t-shirts, I Scream will donate $3 to the Fred Hollows Foundation and Vision Australia.

"We wear bright shirts every day and we thought it would be a great idea if other people would dress loud and proud on Friday," Robyn said.

"Anything we can raise for these two charities would be fantastic and I'll be happy if anywhere between 10 and 1000 people come through our doors."

"Bright Shirt Friday" co-founder and regular I Scream customer Scott Taylor is also encouraging locals to dress up and make a donation this week.