121 Creative Moonee Ponds was born in May 2010. We're an eclectic bunch – street smart, edgy, experienced, strategic, prepared to burn the midnight oil to deliver stupendous work.Brand design and marketing strategy, web site design and development, EDMs, social media, packaging design, print design, brand activation and integrated communication, advertising and media buying – been there, done it, thrive on it. Did we say we make creative easy? No, but we just did, so there.
Each project moves through 5 clear stages:
1. Brief and consultation – You tell us what you need and we work with you to hone your thoughts into a working design brief that ensures we’re all on the same page.
2. Concept creation – This is where we take the brief, sit on bean bags, play football (we wish!) and then come up with a range of really great ideas for you to choose from.
3. Design development – Once you’ve chosen an idea, we work it up with you, across all the pieces you need for your project.
4. Feedback and proofing – As the pieces come together, we’ll talk with you to ensure we’re on-brief and get your approvals at each draft stage.
5. Design delivery – We’ll work with you to get your message out to the intended recipient, then help you measure the effectiveness of the project outcome and most importantly learn from the whole process to ensure that each new brief is met more successfully than the last.