LABOR Leader Bill Shorten emphasised his previous leadership opponent's "regional" credentials, in a bid to improve the party's standing outside the major cities.
Mr Shorten said his former opponent, now Opposition spokesman on Infrastructure, Transport and Tourism Anthony Albanese will be important to the regions.
Mr Albanese, who also held the regional Australia portfolio after Simon Crean was removed from the previous government's frontbench, will likely play a key role as Labor pursues the regional vote.
Mr Shorten said the portfolios of transport, infrastructure and tourism were important "as a jobs generator" and "important to regional Australia".
"It's (tourism) also a portfolio which no longer has a name in the current Coalition Government," he said.
Mr Shorten has also reportedly pointed to the election result in Indi in Victoria, where former Coalition frontbencher Sophie Mirabella lost her seat, as a sign of things to come.
He said if the Coalition thought it had "some sort of preordained right" to expect regional votes, look at Indi; a comment displaying his hope for a Labor resurgence in regional Australia.
Mr Shorten, echoing Mr Albanese's comments during the party's leadership camping, said Labor was now determined to win back the regional vote.