The Board Store brews up business with their own new coffee
THE owners of Maroochydore skate shop The Board Store have put their faith in the old saying that lightning does not strike the same place twice.
The Aerodrome Rd store hit the headlines for all the wrong reasons in May 2012 when a car crashed right through a corner wall and narrowly missed Emily Naus, her one-month-old baby and her one-year-old son.
The business was soon back selling skateboards, but the launch of its new cafe had to wait until last week.
It signals the end of a complete store renovation and revamp, as well as the introduction of the company's new coffee brand, Stoker Coffee.
"I was just looking at that accident online again this morning," cafe manager Josh Lean said earlier this week.
"It was a bit of a freak accident. It is a busy intersection, but that was a one-off event considering the circumstances of how it happened.
"The driver lost consciousness (before crashing)."
Mr Lean said the new cafe layout featured inside seating and aligned with The Board Store's move further into the coffee market.
"It's a new concept moving forward," he said.
"Our Mudjimba Esplanade surf store has been doing coffee there for the last three years and it's been really well received.
"The Coast is becoming a bit of a coffee hub and that whole surfing and skating culture is a market we want to tap.
"Stoker Coffee is marketed towards the board-riding market and it will be roasted locally on the Coast."
The new-look store was officially opened at a launch party last Friday with a DJ, live art, giveaways from the Brixton label and, of course, coffee.