Real estate marketing consultant Ian Grace talks to Clarence Valley agents at the South Grafton Ex-Servicemen’s Club.
Real estate marketing consultant Ian Grace talks to Clarence Valley agents at the South Grafton Ex-Servicemen’s Club. Adam Hourigan

Ad writing for fun

THE way real estate is bought and sold is set to change in the Clarence following a visit from the real estate guru, Ian Grace.

Real estate agents from across the Valley were invited to a seminar at the South Grafton District Ex-Servicemen’s Club where they were taught primarily how to get their listing out there and how to attract a phenomenal amount of interest for their agencies and their vendors.

“I aim to turn ad writing into a fun and enjoyable experience to look forward to instead of seeing it as an onerous chore, left until the last minute before deadline,” he said.

“This is vitally important, as, once ad writing becomes fun, you become enthusiastic about it. This shows in your ads, as you develop empathetic relationships with the readers, you devote more time to it. In the end everyone benefits from it.”

Brisbane born Mr Grace is acknowledged as arguably the world’s foremost expert on real estate advertising. For 16 years, he worked and researched in England, South Africa, and the USA. Since 1994, he has conducted his advertising and customer service training worldwide.



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