Big money bid to lure tourists

By TOBY WALKER

twalker@dailyexaminer.com.au

FORGET romantic affairs in Victorian vineyards or weekends away in Queensland, the Clarence Valley may be the next place you see vying for tourists' dollars next time you switch on the television.

The Clarence River Tourist Association (CRTA) has requested an extra $100,000 from Clarence Valley Council to fund an extensive marketing campaign.

The money required for the campaign would come on top of the $363,664 requested from council by the CRTA for the 2005/06 financial year. Council is yet to give the CRTA the green light, but with its own figures showing tourism pumped $194 million into the local economy in 2003, CRTA manager Jennie Massie is hopeful the money will be forthcoming.

"The campaign we were hoping to implement is essentially a TV marketing, PR and print campaign," she said.

"From a geographical point of view it would cover South-East Queensland, the Northern Rivers region, the Hunter Valley, Coffs Harbour region and the Tablelands in places like Armidale."

Mrs Massie said the campaign was likely to be branded with the 'Clarence Country' and 'Clarence Coast' logos.

"The campaign would obviously be for the whole of the Valley," she said.

"We would be trying to sell the different types of holidays you can have in the Valley, whether its a quiet, secluded, get-away-from-everybody style holiday, which you could do at Wooli or Minnie Water ... or maybe a quiet, country farm stay."



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