APPLE has unveiled two new iPhones it hopes will win back customers lost to Google's rival Android system.
The tech giant's chief executive Tim Cook unveiled the phones in the US - the 5S, which has a significantly faster processor and boasts a fingerprint sensor, and the budget 5C version.
Australians can begin pre-ordering the phones from Friday, with Apple hoping the new models win back customers lost to Google's rival Android system. The iPhone 5s will go on sale the following Friday.
The main innovations include the fingerprint scanner which nestles where the home button sits on other iPhones. There's a new motion sensor chip which will take advantage of the current fad for fitness apps. A new camera system uses larger pixels for better picture quality and advanced focusing capabilities. Some of the features are found on other smartphones but Apple, typically, makes them especially easy to use.
Apple says the new processor makes it twice as speedy than the iPhone 5, and 40 times the speed of the first iPhone.
The iPhone 5s comes in gold, silver or space grey, and will be available in Australia for a recommended retail price of $869 for the 16GB model, $999 (32GB) and $1129 (64GB).
This year there was something genuinely different on offer as well: the iPhone 5C. This is the budget version of the iPhone aimed to win market share in emerging markets, especially China.
It has an impossibly glossy casing - choose from pink, blue, white, yellow and green - and will be significantly cheaper than previous iPhones at launch. It's a 4G handset too.
The 5c will set you back $739 for the 16GB model and $869 (32GB).
A new iPhone 4S 8GB model will also be available for $529, while iOS 7 will be available as a free software update starting on September 18 for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation).