Signs pull no punches
By EMMA CORNFORD
MOTORISTS rounding the sweeping bend on the Pacific Highway at Tyndale are faced with a simple message: 'fix our bloody roads'.
The huge billboard is one of 12 to be rolled out along the Pacific Highway as part of a NRMA campaign, supported by the website fixourbloodyroads.com, to pressure the State and Federal governments into committing funds to upgrade the highway.
The other sign in the Valley will be erected around 5km north of Grafton.
Proprietor of the Grafton NRMA country service centre, Peter Spratt, said he thought the billboards would do something to highlight the state of Australia's major highways.
"Our roads are in pretty bloody terrible condition (and) with the money the government gets from registration and petrol taxes, the cost of improving the Pacific Highway, particularly here on the north coast, is not a huge ask," Mr Spratt said.
"If we don't make a noise nothing is going to be done about it and ... by doing something like this it shows the NRMA is prepared to show a bit of leadership and actually take a stand. At least they can hold their head up high and say 'we've tried to do something' and hopefully the government will actually listen.
"If this only saves one life then it's worth it."