Asian veggies growing in popularity
AUSTRALIA is famous for accepting food from all cultures with open arms - and it seems Asian vegetables are no exception.
Data from the latest Nielsen consumer research report, prepared for the Australian vegetable industry, shows that Asian vegetables are carving out a spot in the Australian diet, with an 8% increase in both sales by volume and the overall value of sales, compared to a year ago.
"Australian consumers are buying more Asian vegetables more often, and as you'd expect, the average spend per trip has also increased, which is fantastic news for the vegetable industry," AUSVEG's Tamara Ungar said.
"These vegetables, including bok choy, choy sum, wombok and pak choy, are becoming increasingly popular with Australian consumers.
"This is especially the case with couples aged 35-59, who have increased their share of sales by volume. Last year, they bought 20% of the total volume of Asian vegetables sold in Australia - this year, that's leapt to 30%."
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