Athletes join road safety campaign

THREE of Australia’s top athletes have backed Telstra’s M8 IT CAN W8 campaign by calling on motorists in the North Coast region not to text while driving in the lead up to Fatality Free Friday on May 27.

Olympic gold medallist Duncan Armstrong, netball legend Liz Ellis and NRL great Nathan Hindmarsh have personally witnessed reckless driving by motorists who were texting when driving, and condemned the practice.

"I’m amazed and shocked at the sheer disregard for the road rules as I see so many people texting while driving," Nathan said.

Since M8 IT CAN W8 launched on March 17, over 50,000 Australians have donned "thumb banneds" to signal their support for the program, and discourage drivers from the dangerous and potentially fatal practice of texting when behind the wheel of a car.

Telstra’s recent ‘Drive Safe, Phone Safe’ research revealed an alarming 45 per cent of Australians admitted to texting and driving and 30 per cent of these drivers believed they were capable of doing both.

Telstra Country Wide Area General Manager for North Coast region, Sue Passmore, urged local drivers to commit to avoid texting while driving.

"There are a lot of dangers on our roads and you can avoid endangering your life and the lives of others by simply waiting until you reach your destination before checking your phone," Ms Passmore said.

"No message is worth a life lost," Nathan added.

For more information about the campaign, can visit M8ITCANW8.com.  



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