Supercheaps super secret: look after both staff and clients
TAKING care of people on both sides of the store counter is a key secret of Supercheap Auto's success.
The car parts chain's Lismore store celebrated its 15th birthday in style last weekend with a big local turnout.
Car parts stores have come a long way in 20 years, and Supercheap has been at the vanguard of that growth.
"We don't just have automotive - there's gardening, there's tools, there's 4WD, there's camping...," assistant manager Kim McLeay said.
"It's a family environment - that's probably what Supercheap is," manager Jason Conte said.
"It's not just a dad's shop."
And first and foremost is customer service: for example, the store offers fitting of wiper blades and steering wheel covers at a bargain price.
Recently the shop was awarded the ClubPlus first prize, a company competition between the chain's 250-plus stores to see who could sign up the most cardholders to their loyalty program.
Lismore achieved over 4500 sign-ups.
The staff were treated to dinner with V8 Supercar veteran Russel Ingall along with a $1000 tab at a local restaurant.
"We wanted to put Lismore on the map - they were expecting a city store to take it out," Mr Conte said.
Now they're looking for a bigger store.
Ms McLeay started with the Lismore store on day one and said it had always been a great place to work.
"As a company this is probably one of the best companies because there is so much diversity," Ms McLeay said.
"You have the options of being able to move up and down the coast and also to our head office in Brisbane. You name it, the option's there."
"We also get a lot of work experience students coming in as juniors and progressing that way," Mr Conte said.
The store has employed people with disabilities through local organisations such as R.E.D. Inc over the years.