Lee Palmer, Claudia Palmer, Klint Rigone, Matt Priest and Ben Roots of Cross Roads motorcycles in South Grafton with their small business award.
Lee Palmer, Claudia Palmer, Klint Rigone, Matt Priest and Ben Roots of Cross Roads motorcycles in South Grafton with their small business award.

Award winners on road to success

CROSS Roads Grafton, a supplier and repairer of motorcycles and all-terrain vehicles, has only been in business for 16 months and they're already demonstrating they've got what it takes to be around for the long haul.

The company recently won the Clarence Valley Business Excellence Award - New Business Start-up.

Owners Lee and Claudia Palmer said it was their passion, motivation and positive attitude that set them apart.

"Everyone is really concerned about the economy at the moment but I refuse to be negative," Claudia Palmer said.

"The economy will eventually pick-up.

"We have noticed that sales are quieter at the moment, so we are focusing on our repairs side of the business and are looking to expand our market by selling more online."

Cross Roads started in May 2010 after Lee and Claudia were accepted into the Federal Government's New Enterprise Incentive Scheme (NEIS) program, delivered by Enterprise & Training Company Limited (ETC).

NEIS provides successful applicants with training in small business management as well as professional mentoring and financial support for 12 months.

"NEIS has given us knowledge, motivation and financial support, which is all really valuable when you are just starting out in business," Claudia said.

"We've increased our stock this year and employed three staff.

"We are also the only licensed Kawasaki dealer in the Clarence Valley and Coffs Coast."

ETC's NEIS co-ordinator Sue Hughes applauded the Palmers for their success at the Clarence Valley Business Excellence Awards and for their positive outlook.

"It's so pleasing to see they have taken their passion for motorcycles - Lee being a former professional motorcycle racer overseas and Claudia, a motorcycle racing team manager, and turn that into a successful business model," Ms Hughes said.

"I look forward to supporting them to continue growing a sustainable business in the Clarence Valley."

If you are interested in growing your business, or applying for the NEIS program, contact ETC on 1800 007 4000.



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