CLARENCE Valley Council is looking to capitalise on Yamba being named Australia's best town.
Less than a month ago, Australian Traveller magazine named Australia's top 100 towns, placing Yamba in the number one spot.
To the pleasant surprise of many, Yamba came in ahead of established national favourites such as Byron Bay, Port Douglas, Broome and Margaret River.
Clarence Valley Council may launch a strategic media program that leverages off the publicity generated by the award.
At this week's economic, environment and community committee meeting, councillors agreed that $10,000 should be allocated to engage a communications specialist to develop and implement a media program to promote Yamba.
A council officer's report said council had 'a small window of opportunity' to take advantage of the national and international media interest in the region.
“This objective is best addressed with the engagement of a communications specialist,” the report stated.
“The resultant media program would see the contracted service provider developing story content, angles ... and liaison with editorial staff of major media organisations to achieve a strong publication uptake ratio.”
The report stated council had 'much to gain from an investment in . . . this once only opportunity'.
A full meeting of council will consider the report on Tuesday.