Bloomer in web design
WITH only a relative handful of Clarence Valley businesses running websites, Grafton web designer Liza Bloomer is asking traders to look locally for their website needs for many reasons...
“Some people think they don’t need a website because they’re not trading outside the local area – it’s simply not true,” said the well-known ‘buy local’ advocate.
“The web has been shown time and time again to be a place where people search for things in their own neighbourhood.”
It’s simple, said Liza, if you need a business card, you need a website.
But, she said, your site need not be a fully interactive hub, it could simply take the form of a ‘webcard’ – a simple one-page site to let the world know you’re in business.
Liza studied computer science at university in the mid-80s, where she learnt the fundamentals of computer language.
“There wasn’t much work around for computer technicians in the 80s,” said Liza.
So Liza moved into hospitality and was about to move to the UK with the Ramada group when she found herself pregnant and moved to Grafton where she would meet her future husband, Mark.
In between raising three children, Louisa now 16, James, 12 and Sam, 9, Liza helped build up Mark’s transport business – Bloomer Transport.
“We went from a one-truck show to a 20-truck show,” Liza said of the 10 years she spent in the business.
Yearning to get back to her computer roots, and seeing a golden opportunity to do so in the Valley, Liza set up Yoohoo five years ago and has been responsible for some pretty impressive sites in that time. These include Grafton City Cycles, Roches Hotel, and Ray Donovan Stock and Station Agents.
“There is an assumption that you can only get the best if you go to Sydney but there is tremendous talent right here,” Liza said.
Liza recently appointed 19-year-old graphic designer Jas Grady, who completed her IT Certificate IV in website design at the Coffs Harbour TAFE/Uni campus.
“I’m a nerd and I’ve always loved art and computers ... right now I’m happily the coffee person,” said the vibrant teenager.
Liza said Jas had done plenty more than coffee errands including the stylish retro poster for the upcoming blues day at the Clarence River Jockey Club’s track.
“She’s really hit the ground running,” Liza said.
A webcard style website can be arranged by Liza for as little as $499 including the first year’s hosting.