BREAST IS BEST: Beth Tanner with baby Finn with I Scream owner Jeff Smith – showing off the breastfeeding welcome sign on the shop. Photo: Adam Hourigan
BREAST IS BEST: Beth Tanner with baby Finn with I Scream owner Jeff Smith – showing off the breastfeeding welcome sign on the shop. Photo: Adam Hourigan

Bubs and boobs welcome at I Scream

BUSINESSES in the Clarence Valley are showing their support for local mums by joining the Australian Breastfeeding Association's Breastfeeding Welcome Here program.

Local retro diner I Scream is one business which is squarely behind the program. Owner Jeff Smith said it was a 'no-brainer' to be on board with something so natural. "It's a natural thing to do," he said. "It is far more natural than a bottle.

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"It is the way God intended it to be and I am not one to mess with him."

Mr Smith said as long as it was done in a way that didn't offended other patrons, which in his opinion it never is, then it is barely even noticeable.

"If a woman does it in a discrete manner it is never a problem," he said. "No one makes a big deal about it.

"Kids demand a feed and when they demand it, they want it now.

"It is our job as businesses to make it easy as possible for mothers to tend to their child's needs. It is best for bubs and best for mums."



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