IT ALL started two decades ago in a motel room, where a group of rodeo cowboys were comparing bruises and chewing the fat. Well, chewing pizza to be precise, and thinking about how to make a buck out of their bucks.
Twenty disgruntled but optimistic bull riders competing on the rodeo tour in the US got together and invested $1000 each to get a bull-riding business started.
The business became Professional Bull Riders, and those 20 riders sold half of the company in 2006 for more than $100 million.
"They were sick of travelling all the miles and not getting the pay days for the effort they were putting into the sport," PBR Australia general manager Glen Young said.
"They took the most valuable component of rodeo, the main attraction which everyone comes to see, and made it a standalone sport.
"Some of them didn't even have the money in the bank when they wrote the cheque. They had to get out and win to cover it."
In 2006 the company expanded to Australia, Canada, Mexico and Brazil.
Until then, bull riding in Australia was confined to rodeos.
Bull riding is now big business with PBR paying out more than $13 million in prizemoney each year.
Riders can compete in all four countries, accruing points towards their world standing. And the holy grail is the PBR world title, which comes with a million-dollar bonus.
PBR Australia has teamed up with The Daily Examiner and Rural Weekly to deliver an adrenalin-filled series of bull-riding events.
Grafton will play host to the series on Saturday, March 28.
Family (2 adults 2 children 4-16)
Tickets available from The Daily Examiner office or at http://www.eventopia.co