Business targets international student market
INTERNATIONAL tourists will have another reason to call in to Yamba and stay a little longer when the Yamba Explore Learn Surf (YELS) launches in early 2014.
Italian born Livia Palmieri recently relocated from Sydney to Yamba to establish the school, because she says the Clarence Coast is the perfect place to stay and study.
"YELS will be a business based in Yamba with the aim of promoting local activities and natural attractions to drive international visitors and tourism to Yamba," said Ms Palmieri.
Already Ms Palmieri has enlisted several local people to assist with providing lessons, including Heather Collins from Yamba.
As an established children's author and with a background in tutoring children and adults with learning challenges, Mrs Collins says many international visitors already know limited English but need some help when it comes to written English.
"Second language students can have trouble writing assignments or putting together a job application," she said.
Other tutors include photographer Debrah Novak and surf instructor Jeremy Walters.
Ms Palmieri said she also planned to deliver first class indigenous art and craft courses to students employing local talent Charlene Williams.
"We will be offering a combination of exploring activities: walks with photographer Debrah Novak, horse riding to Macao island, learning English classes with professional and qualified local teachers and obviously surfing classes with well-established surfing teacher Jeremy Walters," she said.
"We will be using the YHA and the Aston Motel as accommodation for students, but if expanding and need be, we are looking at having also a list of local homestay families who will want to host international students in their homes."
Ms Palmieri has a long career in the travel and tourism industry and to help get the project off the ground faster, she's hoping to enlist the support of a financial partner.
The vision for YELS is to:
- Create job opportunities and employ local talents;
- Put YAMBA in the international map and attract good quality visitors and students in line with NSW Tourism Destination and North Coast Destination to increase international tourism traffic to NSW by year 2020;
- To promote Yamba to the world as the Noosa of Northern Rivers, a prime star and a real eco-paradise where to implement sustainable tourism and use revenue generated from tourism towards protecting national parks and attractions for the enjoyment of future generations;
- Sustain local business in the long term during traditionally quiet time of Australian tourism domestic market;
- The website yambayels.com.au will be translated in six different languages.