Cadbury are shrinking blocks of chocolate once again

It's the same chocolate, just less of it. You'll pay the same.
It's the same chocolate, just less of it. You'll pay the same.

HOW dare you, Cadbury?

Once again the iconic purple chocolatiers -- and apparent supervillains -- have decided to shrink the size of their Dairy Milk blocks.

Sound familiar? They did the same in in 2009, dropping its weight from 250g to 200g.

Scroll down for the full statement from Cadbury

The company then tried to hoodwink us into being excited when it increased the size of the block to 220g in 2013.

Now you are being told to expect "something different" from your Cadbury Dairy Milk blocks.

By different, the experts at the chocolate factory actually mean smaller.

"You will see a change in the size of our 210g and 220g family blocks," Cadbury said in a statement.

The company, it says, has had to choose between increasing the price or cutting the size.

They are between a rocky road and a hard place.

"We chose to keep Cadbury chocolate affordable for families across Australia and reduce our family blocks by one row."



Here is the bad news
Here is the bad news

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