THE front door of Joy Noodle reads 'come in, we're open', but it doesn't mention anything about a drive-through.

So it was a huge shock to all when a Holden Viva came hurtling through the front of the South Grafton takeaway business just after 2pm today.

>> ORIGINAL STORY: Car drives through shop entrance in South Grafton

Incredibly, the male driver and sole occupant of the vehicle was shaken but unhurt.

After being extricated from the driver's seat by emergency services, he did not require treatment by ambulance paramedics.

Witness Gary Boettcher was also shaken by the incident; he had been standing in the car's path just moments before the crash.

"I'd just ordered and I was sitting in there with another bloke," he said.

"I came out... and saw a mate parked next to the silver car.

"I moved over to talk to him, just in time.

"(The driver of the Viva has) reversed out, and then all of a sudden he's just coming flying, mounted a gutter and then come straight into the shop."

The other man, who was waiting for his order inside the takeaway shop, had to jump out of the way to avoid being hit by the rogue vehicle.

Mr Boettcher said his friend's wife was also getting out of her car, and narrowly avoided being clipped by the out-of-control vehicle.

"My first concern was the bloke in the shop because he was sitting there, but he got his meals and is gone now," he told The Daily Examiner on scene.

"It was pretty scary."

Grafton police's Sergeant Chris Goodman said an investigation would continue regarding the crash, but at this stage it appeared to be a case of driver error.

He added that alcohol was not a factor.

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