CLARENCE Valley tourism businesses will have the chance to improve their online marketing skills at a workshop for internet business later this month.
A Travelling Experts Workshop will be in Yamba to help give businesses the web skills to survive the market downturn.
Tourism operators in the Valley must improve their business and marketing skills as consumer tourism spending becomes more selective, said the CEO of Northern Rivers Tourism, Russell Mills.
“We have great tourism businesses and opportunities to match, but it is critical that as an industry we are collectively more professional in what is becoming a highly competitive marketplace,” Mr Mills said.
“Many businesses still do not recognise that they must improve their business skills to remain profitable and build their businesses.”
Mr Mills said tourism workshops are a practical and hands-on way for tourism industry operators to learn and are crucial to the success of tourism in a contracted market.
They provided operators, business owners and staff with up-to-date training to grow their business.
The workshops cost $33 for members of Northern Rivers Tourism or $44 for non-members and cover two main topics -'developing effective tourism clusters' and 'online marketing in a Web 2.0 world'.
Mr Mills said online marketing was the most measurable form of marketing, with the ability to track traffic to websites.
The Yamba workshop is being held at the Youth Hostel in Coldstream Street on March 27 and will be presented by Todd Wright of Threesides Marketing. For bookings or more information visit the website, www.tourismworkshops.com.au