IPSWICH'S style gurus are pairing pedal power with feminine frocks to launch the city's first fashion week on Sunday.
Led by organiser Caroline Cavanagh, of Boutique Tres Chic, Babes on Bikes will be the first of many events held as part of Ipswich's first fashion week.
"It is an opportunity to get the girls together, enjoy each other's company and have fun while looking fabulous," Ms Cavanagh said.
Ms Cavanagh, an avid cyclist, said the morning also aimed to promote bike culture in Ipswich.
She said as the ride would take part during fashion week, ladies were encouraged to dress up in something they felt beautiful in.
Anyone wanting to take part can meet the group at 9am outside St Mary's Church in Mary St.
The free ride will finish at Fourth Child in Brisbane St.
Followers of Fashion event co-ordinator Louisa Janke said the week aimed to draw together the best of local fashion design and industry professionals.
"The week is filled with frocks, fun, frolics and is more than just runway shows," Ms Janke said.
A fashion showcase will be held at Cultiver on September 29.
While the event is free, reservations are required and can be booked by contacting 0451 287 611.
The week's finale, Vintage Carnivale, will incorporate fashion showcases and an after party at the Workshops Railway Museum.
To buy tickets, visit www.followersoffashion.bigcartel.com.
Cultiver Fashion Showcase featuring sustainable Spring fashion will be held on September 29, from 6pm.
Vintage Carnivale featuring local designers will be held on October 1, from 4.30pm.