GRAFTON'S first Professional Bull Riding Tour event isn't just about providing a thrilling night of old-fashioned cowboy entertainment.
According to Grafton Show Society president Rex Green, it will also offer opportunities for flow-on effects to local businesses and organisations by drawing crowds from the wider region.
For the show society itself, it will be a chance to help make the 150th Grafton Agricultural Show next year one to remember.
The society will cater the PBR Tour round in March and also run the bar on the night.
"We are looking to make the 150th anniversary (of the Grafton Show) a special event; it's the oldest show on the North Coast," Mr Green said.
"We're already in the planning process of that and need extra funds, so having the opportunity to raise money at PBR will greatly assist us."
Mr Green said it was always great to see new and exciting things coming to the Clarence Valley.
"We're always happy to see new things run in town and utilise the showground as much as possible," he said.
"We hope to see this event run annually as it is something that will bring money and people to town, and will certainly assist other businesses."
The annual Lawrence Twilight Rodeo has, in previous years, provided an example of how successful the draw of bull-riding could be.
"We run a bull ride at Jacaranda time, but this will be obviously a bigger event," Mr Green said.
"It will promote bull riding in the Clarence and help other people that run bull rides; one complements the other.
"We do have a few bull riders in the Clarence Valley, and the more it's on, the more it's likely attract more prospective contestants."
The Professional Bull Riding Tour series will come to Grafton's showground on March 28. Gates open at 5pm for a 7pm start.
Tickets can be bought from The Daily Examiner office or online at http://www.eventopia.co.
Adult Premium Ringside $40
Children 4-16 Premium Ringside $20
Family Premium Ringside (2 Adults 2 Children 4-16) $100
General Admission Adult $30
General Admission Children $15
General Admission Family $75