Clarence on the world web
MOST people who have something to sell or promote usually turn to newspapers, online sales sites including eBay, or public notices – but across the Clarence Valley, the power of Facebook is being utilised more and more.
And the best part about Facebook as a marketing tool is it’s free.
Widely regarded as the world’s most popular social networking website, Facebook pages are being created to promote everything in the Clarence Valley from community information to hobbies, from selling second-hand goods to local clubs and businesses.
Pages to check out and ‘like’ on Facebook include Sell your stuff – Clarence Valley Northern NSW, Iluka – Events, Results & News and Clarence Valley Youth Photography.
The Iluka-Events, Results & News page features everything from comments on the weather and details of community events to promoting deals on offer at businesses in the town.
Page creator and owner of Iguana Beachwear, Gifts and Home Decor, Leica-Jane Schubert, said using Facebook to promote Iluka was a great way to share information about the local community.
“In Iluka you seem to find about things after they happened,” she said.
“So the idea behind this was so people could use the Facebook page to promote what was happening.”
With her own personal Facebook page and also one for her business, Ms Schubert said one for Iluka was a logical next step.
“It was really a great opportunity to take advantage of the free advertisement for Iluka,” she said.
“And it’s much easier to update than a normal web page, plus, when it is updated, the information goes out to everyone who likes the page, they don’t have to search for it.”
Ms Schubert said word of the page had spread in Iluka, with more people aware of and ‘liking’ the page.
“There are a few small businesses on there and a fitness instructor who was trying to start up classes in town approached me so I put that on the page, too,” she said.
Another useful tool Ms Schubert is using is to put comments about the weather on the page which many people can access.
“A lot of tourists wonder what the weather is doing in Iluka,” she said.
“I have had phone calls at my business with people inquiring ‘what’s the weather doing there at the moment?’.
With the platform created Ms Schubert said now it was up to the community to use the page.
“I would encourage more community input to spread the word about the page,” she said.
The Sell Your stuff – Clarence Valley Northern NSW Facebook page offering a user-friendly portal for locals to sell goods for free.
It is a not-for-profit organisation that uses the popularity of Facebook to link buyers and sellers of goods across the Clarence Valley.
Clarence Valley Youth Photography is a portal where youth of the region can contribute their photos.
Listed as a local business, Clarence Valley Youth photography is about keen young photographers taking the photos they want to and trying to sell them.
The power of Facebook is one that all organisations should attempt to harness according to many marketing experts, who have been promoting Facebook as a marketing tool for several years.
Yamba-based online marketing and web consultant Belinda Jackson strongly believes in the power of social media as a marketing tool.
The most popular Clarence Valley related Facebook pages include:
Grafton attractions and things to do.
Sell your stuff – Clarence Valley Northern NSW.
New Bridge for Grafton Now please.
I’ve been to Yamba and loved every second of it.
Maclean RSL. Grafton Ghosts.
Lower Clarence Magpies.