LISTEN UP: Participants at the ActionCOACH workshop hear some new ideas for success.
LISTEN UP: Participants at the ActionCOACH workshop hear some new ideas for success. Contributed

Coach taking action with local business owners

WHILE an adviser or a teacher can show you how, a coach holds you accountable and makes sure you get the job done.

More than 60 local business owners learned how to improve their operations at an ActionCOACH workshop last week.

Business coach Adam Sydenham said the response had been terrific.

"One piece of feedback we received was that it was great to hear a fresh approach and ideas they hadn't heard before," he said.

Mr Sydenham said the drawcard was having ActionCOACH owner Ben Fewtrell speak at the event.

"I was coached by Ben seven years ago and we stayed good mates since," he said.

Mr Sydenham started coaching at the beginning of the year, 18 months after selling his business.

"I was hungry to get involved again," Mr Sydenham said.

"I love business and always got a thrill out of building and growing business."

According to Mr Sydenham, the two main things business owners want to achieve are working fewer hours and/or increasing profits.

He said business coaches helped work out a strategy to achieve that goal and then held the business owners accountable for following the strategy.

Marketing was one of the main topics discussed at the workshop.

Mr Sydenham said he maintained a strong belief in the print media.

"Often people have told me print doesn't work for them," he said.

"And I ask them how they know that and if they measure everything that comes through.

"More often than not, they don't measure it.

"In marketing it's important you promise what you can deliver."

Due to the success of the workshop, Mr Sydenham said he was planning to organise similar events at least once a quarter.

Stay tuned to our Better Business pages for details of any coming events.



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