Cost cutting to save a life
IAN Campbell personally finds the rising number of infant drowning in Australia very worrying.
The difference between him and any other dad, though, is that he is the owner of two swim schools, including Grafton’s Jaca Blue Swim School, and is doing everything he can to make a difference – by cutting the cost of his lessons by almost half to $8 each.
“I have cut the costs already at my Sunshine Coast school, and will be doing the same in Grafton next season,” Mr Campbell said.
“Learning to swim is a necessity. We need to make learning to swim as much of a part of Australian culture as going to the beach is.
“We need to make it normal for kids to be in swimming lessons from when they are six months old and for it to be a constant thing so these infants stop drowning. It’s not like it is dancing or cricket. Teaching your child to swim could end up saving their life.”
Since taking the step as a small business owner and reducing lesson prices, Ian has seen an incredible increase in enrolment which, in his eyes, proves that for families it often does come down to budgeting when considering sending their kids to swimming lessons.
“Before I made the change, I had about 100 enrolments at my Queensland school. Now I have 500. Teaching children this skill shouldn’t be a luxury and I am doing everything within my power to help that,” he said.
Now Ian is putting pressure on the State Government, saying that swimming lessons should be subsidised like day care.
A turning point on this project came about when he spoke to a mother who had lost her five-year-old daughter to drowning.
“She said that giving kids the opportunity to learn how to swim, no matter their background, is just so important.
“She also said that if I can change a child drowning for just one parent, it is an act of heroism.”
Jaca Blue Swim School is located at the Grafton Brewery and can be contacted on 6643 2304.