IT’S A HIT: Cedar and Stuart Anderson’s Flow Hive has taken off all over the world. PHOTO: ELIZABETH MILNE
IT’S A HIT: Cedar and Stuart Anderson’s Flow Hive has taken off all over the world. PHOTO: ELIZABETH MILNE

Flow Hive crowdfunding 6,646% over initial estimate

THEChannon inventors who developed the Flow Hive, a device which makes it easier to access fresh honey, have been overwhelmed with pledges and requests for beehives since launching their revolutionary product.

Father and son Cedar and Stuart Anderson launched their Indiegogo crowdfunding campaign on February 23, setting out to raise $70,000 to fund their production of Flow Hive, a system that allows honey to flow directly from the hive into containers, without opening the hive or disturbing the bees.

As of Thursday last week, their crowdfunding campaign had racked up $4,652,449 USD in pledges, which is 6,646% of the funds they intended to raise.

Stuart said he was feeling a mix of emotions.

"I don't reckon it's quite sunk in," he said.

"We expected there'd been a lot of interest - not so fast and furious - but it is a revolutionary product."

"We've been absolutely flooded with emails and messages, so we've had to hire a small group of friends of friends and so forth."

With the demand for Flow Hive purchases hitting the roof, now they're trying to figure out a plan to get all the orders filled and shipped - and fast.

"Well (the demand) is huge, and while we should be able to get the Brisbane manufacturer getting going pretty soon - that will be enough to deal with the Australia and New Zealand orders.

"We'll have to set up some production overseas, because we won't be able to keep up," he said.

With all the positive reactions to the Flow Hive, Stuart said they had also copped some early criticism that their invention might cause people to believe that bee keeping is easy.

However, Stuart said it was important to stress that even with the Flow Hive, there is still a lot of work in bee keeping.

"The Flow Hive does make honey easy, and it's much easier on the bees too, but you still need to be a bee keeper," he said.

"You have to be a responsible bee keeper."

Donate or pledge to purchase a Flow Hive at http://www.indiegogo.com/projects/flow-hive-honey-on-tap-directly-from-your-beehive



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