Dirtgirl set for US TV
THE Clarence Valley’s own dirtgirlworld has finally secured a broadcasting partner in the holy grail of the children’s television world – the United States.
Dirtgirl, the gumboot-wearing cartoon conservationist, brought to life by Whiporie creatives Cate McQuillen and Hewey Eustace, has already achieved high ratings in Britain, Canada and Australia (8am daily on ABC1 and 1.30pm daily on ABC2) but the US market had proved illusive until now.
The series will be broadcast on new Sprout, the first 24-hour preschool destination available on United States television.
‘Sprout’s Dig Into Earth Day with dirtgirlworld’ marathon will air on Thursday, April 22 with a six-hour block featuring select episodes of this music-centric series that was designed to introduce preschoolers to the joys of outdoor play and sustainable living.
The first season of dirtgirlworld comprises 52, 11-minute episodes which blend live action with animation for an innovative style.
“Bringing dirtgirlworld to the US is just amazing for us,” said Cate. “We know that Sprout cares about kids and we wanted a home for dirtgirlworld that cared about kids. We can’t think of anywhere better for us to be.”
dirtgirlworld began life as a music album and won the 2002 Dolphin Awards’ Album of the Year before one single Go Get Grubby, was nominated for an ARIA (Australia Record Industry Award) in 2003.
Cate and Hewey’s dream, however, was to adapt the concept for multiple platforms.
After winning several pitching competitions locally and in the US with another project called Hit It, the couple produced a short pilot for dirtgirl. Writing and production followed. North Coast people, including kids from Wooli public, and St Mary’s primary in Grafton, have been involved.