Elders to sponsor Grafton Cup
WHEN Elders Real Estate was named as the sponsor of the 2010 Grafton Cup, it gave one member of the Brien family bragging rights for the year – but only just.
The draw was held on Friday night at the Kensei Club dinner at the race track.
Of the seven contestants in the draw, the last two were Elders – where Andrew Brien is a principal – and Roches Hotel – owned and operated by the Brien family.
“The Grafton Cup is everything to Grafton, so for Elders to be the sponsor for this year is incredible,” Andrew said.
“We (Andrew and partner David Dart) have only been in business for the past 18 months, so this sort of publicity is priceless for us.”
The two partners were not at the dinner on Friday because of a party to celebrate Mr Dart’s 40th birthday.
“It was something Dave has been planning for a long time, but we made sure we had representatives from the company at the dinner,” Andrew said.
“When my brother rang me to tell me we’d won, I didn’t believe him. I thought he was giving me a gee-up.
“I’d been telling them (the family) not to bother going, because we were going to win and I thought he was getting one back on me.”
It is the first year Elders has been involved in the Kensei Club, which was formed four years ago to give local businesses a chance to sponsor the Grafton Cup, a $150,000 Listed race and one of the major races on Australia’s country racing calendar.
In addition to the race sponsorship, the win gives Elders advertising banners for 12 months at the track, national TV and radio exposure and ticketing access to all areas of the track.
Clarence River Jockey Club CEO Bradley de Martino Rosaroll said the Elders table had enjoyed a good night at the dinner.
“They also won the trivia night as well,” he said.
Mr de Martino Rosaroll said the numbers for the club were down this year, probably due to economic problems.