Enjoy the moment

ARE we all spending too much time behind our cameras and phones snapping hundreds of photos on our travels to capture what is before us instead of actually focusing on being in the moment?

You see it everywhere you travel now. People snapping photos, then Instagraming or Facebooking them, clicking away at tiny keyboards when they are in front of something magnificent or weird or beautiful, yet not actually enjoying the moment.

New independent research commissioned by the Singapore Tourism Board shows that despite Australian families taking on average 77 photos a day, these holiday memories are becoming increasingly disposable with many families not cherishing or reliving happy moments.

The Australian Holiday Memories Report has shown that despite the ease and accessibility of smartphones and digital cameras which allow us to capture these moments, we are forgetting these precious memories long before the tan has faded.

We are actually doing more but failing to be in the moment.

Two-thirds of parents think we spend too much time staging photos and posting updates and images on social media, rather than enjoying what is right in front of us.

Apparently we are obsessed with capturing the perfect holiday picture with one in four of us admitting we spend considerable time trying to create the perfect picture for social media.

Years from now, children of Generation Y will remember their parents taking endless selfies and staging perfect images instead of enjoying being with them.

Social media has become our new photo album.

No longer do we return from a trip and invite friends around to look at our holiday albums (perhaps a good thing). Instead we are instantly beaming pictures of ourselves in gorgeous locations rather than actually enjoying the location.

So what is the future of capturing and enjoying holiday memories?

With the rapid pace of technology, it is said preserving memories will entail 3D photographs, wearable technology that takes photographs, and holograms.

Although the majority of families rely on photographs to reflect on their family holidays the research identified that:

Only half of families have physically printed a photo from a holiday in the last year while 35% have printed one in the last one to five years and nearly one in 10 more than five years ago.

Although the majority of parents think that physical photo books and albums help families to happily reflect on their holidays, less than one-third of parents have created a physical photo album within the past 12 months.

Craig Makepeace from Y Travel Blog, Australia's leading family travel bloggers, said: "We capture our memories through photography and video, although those special moments are also captured in our minds and last a lifetime. We believe life is about accumulating moments and memories, not just possessions, and we do that through family travel.

"We've just returned from Singapore and it's a great destination for all ages and a fascinating introduction to Asia. There were plenty of amazing experiences like Gardens by the Bay and Adventure Cove Waterpark, which provided picture-perfect moments for the family."

Whether it's discussing memories, printing photos, creating an album or reflecting on past social media activity, sharing holiday memories brings families together.

For more information visit: yoursingapore.com



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