EVENTS NSW has rejected an assertion that it has failed to promote Clarence Valley events such as the July Racing Carnival.
EVENTS NSW has rejected an assertion that it has failed to promote Clarence Valley events such as the July Racing Carnival.

Events NSW defends stance

EVENTS NSW has responded to a report in Saturday’s Daily Examiner which inferred the organisation had failed to adequately promote events in the Clarence Valley – choosing instead to promote events such as the Albury Gold Cup Carnival, Tamworth Country Music Festival and Byron Blues and Roots Festival.

A corporate spokesperson for the State Government-funded company said the company’s agenda was to invest in events that would attract interstate and international visitors.

She said the company had not been approached by anyone from Grafton about investment in such an event.

The website of Events NSW itself, she said, was a ‘corporate website’ meant to display events that the company had been involved in – not every event in the State.

This role, she said, was being played by the ‘consumer website’ www.eventssydney.com at the moment via a ‘Regional Events’ link clearly displayed on its home page.

A dedicated regional events NSW website being constructed at the moment was due to be launched in a couple of months, she said.

Events listed on the Events Sydney website, she said, were taken from a feed of the Visit NSW website and its content was dependant on individual tourist associations updating it appropriately.

The site, she said, contained the Grafton Racing Carnival and the Maclean Highland Gathering and though the Jacaranda Festival had a presence under ‘Grafton’ it did not have its own listing.

The spokeswoman admitted the system had some ‘glitches’.

A quick search of the regional section of the www.eventssydney.com website turned up no results for the Yamba Coldstream Festival or the Maclean Highland Gathering or Jacaranda Festival.

The Grafton July Racing Carnival, Agricultural Show and Weekend of Trucking were listed after a ‘Grafton’ search.

The Maclean Agricultural Show was the only listing after a ‘Maclean’ search.

A Yamba search prompted the Yamba River Market, the Maclean Agricultural Show and the Grafton July Racing Carnival.

The Events NSW spokeswoman said the company had a research team who could help organisers track the types of visitors they received.



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