COMMENT: Foodie's success shows local news still matters

IT WAS pleasing to hear there are still sectors of our community where social media has failed to make a dent.

Yamba provedore Peter Nicholson took his search for beetroot for his award winning finishing vinegar to social media early last year.

In 18 months of posting his message on social media he received not one response.

But one story in The Daily Examiner last week turned things around for him.

Now he has about 10 local growers who will be able to supply him with fresh beetroot.

READ MORE: ​DEX beets Facebook in food producer's vegetable search

It echoes similar findings other local organisations have noticed about your local paper.

Clarence Valley Council has done its figures and finds placing advertisements in the local press is by far the most efficient way to let people know what's happening.

To someone with decades of experience in local newspapers, it is hardly surprising.

There is a danger social media users can become used to an echo chamber of commentary they agree with.

In newspapers that danger does not exist.

Everyday we produce a mix of stories right across the spectrum of our community.

We find them in council reports, court papers, from phone calls or invitations to events.

They can be whispered tip-offs over the phone or yarns picked up sharing a cool drink at the bar.

These stories come from our community and tell our readers something about the people they rub shoulders with.

The medium for sharing them might move away from the printed page, but the effect on our community will remain the same.



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