Editorial - Friday, December 20: Facebook now ‘uncool’

SOCIAL media, and more particularly Facebook, is in danger of becoming mainstream.

Yesterday, the owners of a couple of flash pedal karts pinched from their premises in Wooli, put a picture of one of the missing vehicles on their Facebook page.

Three hours later, the police had the culprits and the karts were on their way back home to Wooli, where they are going to be popular tourist attractions over the summer break.

And police were quick to praise social media, and urged people to find the Coffs-Clarence LAC page and 'like' it.

How mainstream can you get?

The phenomenon of Facebook becoming "uncool" even has a name - it's called the "Levi effect".

The iconic jeans brand was popular with the young, until their parents started wearing them - although I suspect it was more the young ones got older and kept wearing their Levis - cruelling the experience for the coming generations.

The same thing is happening with social media, as the 30-somethings and older start monopolising Facebook for their businesses, and looking up the lost friends from their youth.

Parents 'friending' their kids so they could keep track of them was the last straw for rebellious youngsters, keen to mark out their own territories.

Teens are now heading to Twitter, Snapchat and Instagram, as their social media programs of choice.

How long will it be before teens are urging their parents to get off Facebook because they need a lift to work?

Tim Howard



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