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Fashion for kids should be classy

Online baby clothing store Closet Petite’s Natalie Thomas, Nicole Davison and Melissa Glass show what baby clothes should look like.
Online baby clothing store Closet Petite’s Natalie Thomas, Nicole Davison and Melissa Glass show what baby clothes should look like. Chrissy Harris

SHE'S the owner of an online children's clothing store as well as being a mum herself, so it's no surprise that Melissa Glass knows a thing or two about kids' fashion.

However this mumtrepeneur isn't about to bow to the latest craze sweeping the children's clothing industry, namely, emblazoning children's clothing with crude jokes or slogans.

"I think that sort of children's clothing is distasteful and inappropriate," she said.

"I certainly wouldn't consider selling anything like that in my boutique."

Her online store, Closet Petite, instead chooses to focus on what she describes as "stylish collections for babies and children".

"When I look for children's clothing, I'm looking for quality - appealing, upmarket baby clothes," she said.

"The sort of items that last for ages and that you can pass down. I'm looking for something that caters to a high-quality market.

"Personally, if I saw a child dressed in some sort of offensive clothing on the street, I would think that the parent would have low moral values, and that's not the sort of clothing I'm interested in selling."

Ms Glass went on to say that not only could crude baby wear offend members of the public, but reflect badly on the child.

"Take the example, 'all mummy wanted was a back rub'," she said.

"That's just saying that the child is an accident and then advertising that to the whole world.

"What are people trying to communicate with something like that? It's not sending any kind of positive message.

"I think it's disgusting."

Her opinion was echoed by Gladstone mum Donna Rankin, who wasn't a fan of any sort of children's clothes with slogans.

"I don't even like those ones that say things like 'I'm a princess'," she said.

"But when it comes to the (clothing) you're talking about, it's a whole different ball game. There's a line in between funny and tacky and parents are crossing it all the time."

Topics:  children fashion



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