JACARANDA Queen Sara Filewood was a little shocked to see her face overlooking the Pacific Hwy, but she hopes the new Jacaranda Festival billboard will bring plenty of people to town this October.
"I didn't even know it was up until I got the phone call to go and get a photo taken," she said.
"I feel a little bit famous.
"It's quite exciting and it's good for Jacaranda to have publicity so that people from out of town driving past know when it's on."
Miss Filewood said her year as queen was amazing and had gone too fast.
"It's been amazing - just an incredible experience," she said.
"I'm just thinking about the current candidates. I know how they are feeling and they will be getting a bit scared, I am sure."
"I'm just looking forward to another great Jacaranda Festival this year."
Festival manager Kristy Schrader said she also hoped the billboard would get the "Jaca" message out to people from out of town.
She said with the event just weeks away, things were heating up in the festival office.
"We are just confirming and finalising the major acts we are bringing," she said.
With jacaranda trees nearly blooming, she said the excitement around this year's festival was starting.
"We have a few extra tricks for Jaca Thursday, since we have lost the public holiday," Ms Schrader said.
These include bringing the "crazy cow" to town. Not unlike a bucking bull, the crazy cow will be set up at Market Square and people will be able to ride it in the morning.
"Then there will be a celebrity challenge."
She said there would be schools performing in Market Square, markets in Prince St, the window dressing competition and much more to add to the excitement of the annual event.
Stay tuned for more about this year's Jacaranda Festival in upcoming editions of The Daily Examiner.