Fishermen move to Yamba front line
THE Clarence River Fishermen’s Co-operative has expanded local retail capacity by snapping up the Yamba Fish Market in the seaside town’s prime shopping district.
Purchase of the premises at the end of last month means Clarence fishermen now have four retail outlets selling their catches – in Iluka, Maclean and Yamba. Fewer fish will go to Sydney and other auction markets.
“The only people that benefit from auction markets are the buyers,” co-op marketing manager Brett Schofield said.
“If we don’t grow our local outlets, more of our catches will be sold this way,” Mr Schofield said.
The co-op approached the owners of the Yamba Fish Market about 18 months ago to buy the business but it was not until last month that the price was right to make the purchase.
Mr Schofield said the move is part of the co-op’s strategy to rebuild processing capacity and infrastructure and develop new markets, both locally and overseas.
Jo Reader, one of the former managers of the Yamba Fish Market, who has stayed on with the new owners, said business had increased 10-to-20 fold since the takeover last month. She attributes the increase to the fresh product now available, which can be replenished throughout the day on demand.