Business

Get social on your business agenda

A LEADING Coast social media expert has urged businesses to overcome their uncertainty about the technology and use it to their benefit.

Annie Infinite of Saucy Social Media says many business owners were unnecessarily sceptical about social media and suggests a confident approach to the likes of Facebook and Twitter is the key to success.

"Social media is the way all marketing seems to be going," Ms Infinite said.

"In Australia, I've got to be honest and say we are lagging a bit. There are a lot of social media users and we love it, but the businesses seem to be a little bit afraid.

"But the best thing for a business is that everyone has to start from the same place. You start off with a profile or a page and you build it from there."

Ms Infinite said one of the biggest hurdles businesses needed to overcome was the fear of being criticised on social media.

"What businesses have to realise is that if people have negative feedback it is going to be there on social media whether you are there or not. People are going to say it anyway," she said.

"So you are far better off to be 'Johnny on the spot' to be either grateful for the praise people give you or deal with the complaints quickly in real time."

She said if they were smart, small business owners could have more of an impact through social media than larger companies who did not have the luxury of being so personal with their clients.

"That is probably the first big step. Be on there consistently and have a mix of the personal, more everyday life aspect and the business aspect," she said.

"Be on there daily if you can and make sure you are always out there.

"Treat it like a networking event where you might talk to people about the weather, the football and also a bit of business."

Topics:  business social media technology



NETFLIX FIRST: Townsend boy's leading role

SHOOTING STAR: Former Townsend resident Leigh McGrath, right, on the set of the soon to be released movie Australia Day.

A former Townsend local is helping shakeup entertainment industry.

Support for Kara's treadmill marathon explodes

Former Grafton and now NSW cricketer Kara Sutherland bowling to cricket legend Sir Viv Richards. Photo: MARK NEWSHAM

Support for treadmill marathon thrills organiser Kara Sutherland.

BACKWARD GLANCES: Cemetery mutilation rumour investigated

Front page from The Daily Examiner, May 26, 1967.

See what was making headlines 50 years ago

Local Partners

Model Bella Hadid's see-through dress shocks in Cannes

JUST WHEN you thought you’d all of Bella Hadid’s supermodel figure — she gets her Cannes out on the red carpet of an AIDS gala dinner in France.

Working dogs put on a show at Ulmarra

The skills of man's best friend will be put to the test with the Ulmarra Dog Trials on June 24-25.

Man's best friend will be put the test at the Ulmarra Dog Trials.

No room for morbid fans

Chris Cornell.

Fans want to stay in the hotel room where Chris Cornell died

Star Wars' 1977 Stormtrooper head banger confesses

A Stormtrooper is responsible for the biggest blunder in a Star Wars movie. Picture: Supplied

Man in most famous blooper in Star Wars history breaks silence

Lyn's knock-out show gets her to next round on The Voice

ONWARDS AND UPWARDS: Lyn Bowtell is through to the battle rounds on The Voice.

'It was bitter sweet to win like that'

NETFLIX FIRST: Townsend boy's leading role

SHOOTING STAR: Former Townsend resident Leigh McGrath, right, on the set of the soon to be released movie Australia Day.

A former Townsend local is helping shakeup entertainment industry.

Dreamworld may supersize with 'Disneyland expansion'

Dreamworld could become a “more attractive and entertaining park”.

How Toowoomba house prices compare in Australia

For sale sign in front of home.

Here's what $700,000 will buy you in Toowoomba, Brisbane and Sydney

One of Maryborough's most historic homes is still for sale

FULL OF HISTORY: Trisha Moulds is owner of the historic Tinana state known as Rosehill. The beautiful home is currently for sale.

It has been the scene of both joy and tragedies over the years.

The face of the Sunshine Coast's overpriced rental crisis

Alyx Wilson had to rent a $385 unit in Currimundi because the market was too competitive for cheaper rental housing. She is now renting a room from friends who own a house in Currimundi, and says its much more affordable.

Young people feel the strain in competitive, expensive rental market

WATCH: Take a tour of a tradie's dream home

5a Bruce Hiskens Court, Norman Gardens, going for $720,000. INSET: Lea Taylor.

Huge block with potential for anything

REVEALED: Where it's cheaper to pay off a mortgage than rent

6/190 Ewing Rd, Woodridge, is listed for offers $215,000. Picture: realestate.com.au

Brisbane suburbs where it is cheaper to buy than rent

Ready to SELL your property?

Post Your Ad Here!