Kingfisher Bay Resort general manager David Hay says the resort on Fraser Island is striving to cement a place in the Gladstone region.
Kingfisher Bay Resort general manager David Hay says the resort on Fraser Island is striving to cement a place in the Gladstone region. Contributed

Gladstone region's latest spin-off

GLADSTONE region's growing prosperity is having all sorts of spin-off effects in the world of business.

Among them is a new phenomenon by which the region has become an attractive marketing ground for tourist destinations in other regions.

High employment levels, generous salaries and a booming population mean there are plenty of people in our region with the money to travel, and some tourism businesses have identified a new opportunity.

Kingfisher Bay Resort on Fraser Island is one of those.

The resort's general manager, David Hay, said the Gladstone region represented an exciting opportunity for the tourism sector all over the country.

The resort recently sent two managers to Gladstone as part of an established marketing strategy.

It was not their first visit and more were scheduled in coming months.

After an awful period for the Queensland tourism industry, Mr Hay said, it was time for tourism businesses to think laterally about how they attracted clients.

He said tapping into the Gladstone market required a well-planned commitment to the region.

"The resort has had a long association with Gladstone and surrounds," he said.

"Kingfisher Bay Resort has sponsored the Brisbane to Gladstone Yacht Race in years gone by.

"We've worked with (The Observer) and local radio networks on leisure promotions with Kingfisher, Fraser Island and Eurong Beach Resort and more are in the pipeline.

"We've attended local bridal fairs and we are a current sponsor of the local Variety Club for their upcoming October community fundraiser."

Adding further weight to its strategic efforts, the resort is a financial member of Gladstone Area Promotion and Development Limited and attended GAPDL's recent networking lunch to meet with some of the leading figures in the community.

"Gladstone, Rockhampton and the Fitzroy region are recognised nationally as a growth region in Australia, with strong mining, manufacturing, construction, agricultural and port industries, not to mention health, education and the retail sector.

"Add to this, the Gladstone Regional Council's population projections for 2031 and it's definitely a region to be reckoned with."



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