GROWING DEMAND: Elissa and Mark Carter of Rosella Charbrays with some of their cattle at their Tucabia property. Photo: Adam Hourigan
GROWING DEMAND: Elissa and Mark Carter of Rosella Charbrays with some of their cattle at their Tucabia property. Photo: Adam Hourigan

Healthy choice a trend

A NOTICEABLE trend towards organic produce has become evident in the Clarence Valley as the health-conscious opt for chemical-free foods to fill their fridge.

Elissa and Mark Carter of Rosella Charbrays at Tucabia said they had seen a new path in the market in the past 12 months.

As organic operators, Mrs Carter said they had seen a growth in the demand for organic beef.

"Just this year, I have definitely noticed it," she said.

"Buyers in the region are starting to look for organic livestock and it's becoming a widespread trend that people want to consume organic produce.

"With beef cattle, you can't just mass-produce organic meat and just send it into Grafton because there is no supply chain - that is starting to change."

As Australians continue to become more health-conscious and diets like paleo fill our social media and magazines - most of which encourage the consumption of organic foods - it is no wonder Mrs Carter has noticed the change on a local level.

"I still think Grafton is a bit behind the capital cities, but we're definitely noticing it," she said.

"About a month ago, we asked our stock and station agent whether he had any organic buyers, and he said' 'If you had asked me that a year ago, I would have laughed, but now I do'."

With the extra TLC that comes with organic production, so too do the extra few dollars.

So will Clarence Valley consumers dish out more money for their meat, fruit and vegetables?

"I think certain people do, those with enough disposable income, but at the moment it's not widespread," Mrs Carter said.

"Some people find it hard to pay those prices, but I think as more supply and demand happens, those premium prices will come down."

The Carters have practiced organic production methods for the past seven years and now supply beef to the Tyndale Organic Bakery on a regular basis.

GO ONLINE

  • The Carters have started a Facebook page where people can order organic produce.
  • Search Rosella Charbrays Organic Beef.


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