Hobbit wins top Boxing Day spot
THE cinemas were anything but desolate on Boxing Day, with record numbers flocking to Sunshine Plaza to see the new releases.
Event Cinemas has enjoyed its second-biggest Boxing Day trading, with The Hobbit: The Desolation of Smaug the biggest attraction.
The film grossed $5.465 million nationally on its opening day and was the top pick for the Coast's holiday crowds.
Event Cinemas at Maroochydore was one of the top performing cinemas in the state on Boxing Day, punching above its weight to come fourth behind the larger markets of Chermside, Robina and Indooroopilly.
"Maroochydore remains one of our most popular cinemas and is always a powerhouse in Queensland," Event Cinemas' director of sales Kristie Atkins said.
"Based on the Boxing Day performance, clearly there are a lot of Hobbit fans on the Sunshine Coast.
"It is also great to see that most locals are choosing to see it in Real D 3D which is the best way to experience the movie-making genius of director Peter Jackson."
The Desolation of Smaug is the country's second-biggest Boxing Day opening behind the first Hobbit film, An Unexpected Journey, which smashed records last year.
Coming in at No 2 is Disney's new animated family film Frozen, which grossed $3.140 million nationally between its advanced previews and opening day screenings.
Event Cinemas Maroochydore on Boxing Day:
- The Hobbit: The Desolation of Smaug in 3D
- The Hobbit: The Desolation of Smaug in 2D
- Anchorman 2
- The Secret Life of Walter Mitty
- The Railway Man
- The Hunger Games: Catching Fire