New Holden Commodore gets seven-year warranty
THE new Holden Commodore will come with a seven-year warranty in March as the company tries to recover from its worst sales month in its 70-year history.
The seven-year coverage also applies to the new Equinox SUV, while the rest of the Holden range will get a five-year warranty to help move some metal after Holden's weak performance in February.
Holden will also backdate the seven-year warranty deal to customers who bought the new imported Commodore in February as a show of good will.
Equinox buyers who have already signed up and taken delivery of their new SUV this year have the choice of giving up the three years free servicing offer in exchange for seven-year warranty coverage.
New Equinox customers yet to purchase or take delivery of their vehicles will get a seven-year warranty, the company says.
The rest of the Holden range will come with a five-year warranty and five years roadside assistance in March, while the Colorado ute and Trailblazer SUV also come with three years free servicing - on top of their five-year coverage.
The extended warranty deals come after Holden trialled a seven-year peace-of-mind offer in the last three months of last year.
The only other automotive brand with a seven-year/unlimited kilometre warranty is Kia, which has had the extended coverage as a permanent offer across all models in its range since 2014.
Since Kia increased its warranty coverage from five years to seven its sales have almost doubled in three years, from 28,000 in 2014 to almost 55,000 in 2017.
Holden normally has a three-year/100,000km warranty, the industry average.
The new range of Holden deals are designed to get buyers back into showrooms after what the company described in a bulletin to dealers as a "challenging" month.
Holden sales in February were the lowest monthly result on record since 1948, and the lowest ever market share.
Just 4.9 per cent - or one in 20 - of all vehicles sold last month was a Holden; at its most recent peak, in 2002, Holden had 21.6 per cent market share, or one in five of all new vehicles sold.
A statement from Holden said it had been "planning for a slower start to the year in terms of sales but it's always our aim to sell more vehicles and our current market share is not where we want it to be".
Holden said the new Commodore sedan and Equinox SUV were only just beginning to arrive in dealerships.
"We've got our strongest product line-up ever, with more in the pipeline, so we expect to bounce back quickly," said Holden spokesman Mark Flintoft.
Commodore sales dropped by 53 per cent in February as it switched from an Australian-made to a German-made model.
By comparison, Toyota Camry sales dropped just 6 per cent since sourcing the car from Japan after the Australian factory closed late last year, within a month of the Holden factory shutdown.
This reporter is on Twitter: @JoshuaDowling