HOLDEN'S vital new small SUV will start from $23,490 when the Trax rolls into showrooms next month.
Trax will be offered in two trim levels, the LS and LTZ, ranging in price from $23,490 to $27,990.
With sales slowing in the large car segment, despite strong recent performances from the VF Commodore, the Trax will be pivotal to Holden's ongoing sales success spread across a range of genres.
Standard equipment includes a seven-inch touch-screen with MyLink embedded apps, rear view camera, rear parking sensors, six airbags and Bluetooth phone and audio streaming.
Under the bonnet is a 16-valve four-cylinder petrol engine as the paired with a five speed manual transmission.
A Gen II six-speed automatic transmission with Active Select is standard on the LTZ and available as an option on the LS, delivering fuel consumption of 7.6 litres per 100 kilometres (manual achieves 7.0 litres/100km).
Holden's Philip Brook said Trax is arriving in Australia at the right time to make the most of accelerating interest in small SUVs.
"The SUV segment continues to grow rapidly with small SUV sales growing 20% this year.
"Trax offers a great package at an exceptional price point and we believe it will pose an immediate challenge to established models when it arrives in Holden dealerships in September.
"None of the best-selling vehicles in this segment currently offer the same features for this price."
While Holden has the Nissan Dualis, Mitsubishi ASX and Hyundai ix35 in its sights, the Trax is more likely going to come up against soon-to-be-launch new European small SUVs like the Peugeot 2008, Renault Captur and the Ford EcoSport.
Holden Trax LS (manual) $23,490
Holden Trax LS (automatic) $25,690
Holden Trax LTZ (auto only) $27,990