Innocence of kids disappears too quickly, say parents

WHEN did you stop believing in Santa Claus? How about your children?

A new study from an international clothing brand suggests that most parents feel their children are losing the innocence of childhood far earlier than they did.

Children's clothing giant Pumpkin Patch quizzed 3500 parents with children under the age of 10 from Australia, New Zealand, United Kingdom and the United States.

More than half - or 58% - felt their children were leaving the world of fantasy, and a belief in Santa Claus earlier than the generation before.

According to a statement from Pumpkin Patch, three-quarters of Australian parents felt peer pressure and school stress was happening earlier than it did for them.

Nearly half felt while technology opened new worlds for children that could not be imagined by their ancestors, it was at the expense of social skills and creative thinking.

The survey was conducted on behalf of the clothing retailer by research group Ipsos.

Pumpkin Patch chief Di Humphries said the work gave an insight into "what was keeping parents aware at night and what was filling them with joy".

"We believe, the same as the parents surveyed, that childhood is precious and over too soon, so we want to celebrate how great it is to be 100% a child for as long as possible."

The survey was released to promote a day of activities in all Pumpkin Patch stores on October 24.

Topics:  children parenting relationships

WE ARE NEWS: From doctor shortages to raw deal for fishers

Today's Daily Examiner front page.

Check out what The Daily Examiner reporters are chasing today.

5 things coming up at council

NOT SO FUN: A bogged Toyota Land Cruiser at Brooms Head.

Find out what's coming up at council this week.

Valla search unable to find missing swimmer

An aerial view of Valla Beach.

Hopes of finding swimmer who went missing at Valla Beach are fading.

Local Partners

Coast snake-catcher has scarily close encounter

VIDEO: Watch the moment a snake lands on a Coast snake-catchers face while he's underneath a car

The four different types of drinkers

New research has found that there are four different types of drinkers.

Ever stopped to consider why it is you choose to drink?

Beloved family pup baited in South Mackay

Staffordshire bull terrier Toby, who was allegedly baited in South Mackay on Friday.

Police investigating after pup given rat poison

Alice Springs is the new motoring mecca for testing

Hyundai i30 was tested at Alice Springs.

Alice Springs has becomes new test location for foreign carmakers.

Road test review: BMW i3s is assault from battery

BMW has updated its i3 electric car, with the addition of a new i3s model which starts from $69,900.

BMW's new i3s proves green can also be mean.

Used VW Tiguan gives plenty of engine and drive choices

The Volkswagen Tiguan.

VW Tiguan is classy, spacious cabin and excellent overall drive.

premium_icon Meet the state’s top OP students

Outstanding Academic Achiever: Rachel Hauenschild, of Kenmore State High School.

THE top students from the class of 2017 have been revealed